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100% HER is Universal Production Music’s initiative dedicated to championing gender parity. They are creating a collaborative community in the music-making space, and facilitating sustainable career paths in the music industry for women. Led by Sam Pake, the project has been ever-evolving since first being announced in 2019. Over the past 5 years, they have launched album releases, vinyl pressings, songwriting camps, mentorship schemes, educational workshops and panels/talks. Though 100% HER first started in the UK, they are now a global initiative, with chapters in France, Germany, the Nordics, South Africa and USA.

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